Peb feem ntau tau paub txog cov khoom muag (POS) - thiab cuam tshuam nrog lawv yuav luag txhua hnub - txawm tias peb tsis paub txog nws.
Lub POS system yog ib txheej ntawm cov thev naus laus zis siv los ntawm cov khw muag khoom, cov neeg ua haujlwm golf, thiab cov tswv tsev noj mov rau cov haujlwm xws li lees txais cov nyiaj them los ntawm cov neeg siv khoom.Lub POS system tso cai rau txhua tus, los ntawm cov neeg ua lag luam paub txog kev lag luam mus rau cov neeg siv khoom siv tes ua uas xav hloov lawv txoj kev txaus siab mus rau hauv txoj haujlwm. , pib ua lag luam thiab loj hlob.
Hauv tsab xov xwm no, peb yuav tham txog tag nrho koj cov teeb meem POS thiab npaj koj cov kev paub uas koj xav tau los xaiv txoj cai rau koj lub lag luam.
Siv peb daim ntawv qhia POS dawb rau cov neeg yuav khoom los txhim kho koj qhov kev tshawb nrhiav. Kawm paub yuav ua li cas npaj kev loj hlob ntawm koj lub khw thiab xaiv POS system uas tuaj yeem pab txhawb koj txoj kev lag luam tam sim no thiab yav tom ntej.
Thawj lub tswv yim kom nkag siab txog POS system yog tias nws muaj cov software point-of-muag (kev lag luam platform) thiab cov khoom siv muag khoom muag (cov ntawv sau nyiaj ntsuab thiab cov khoom muaj feem cuam tshuam uas txhawb kev lag luam).
Feem ntau, POS system yog cov software thiab khoom siv uas yuav tsum tau ua los ntawm lwm cov lag luam xws li khw, khw noj mov, lossis chaw ntaus golf los ua lag luam. Los ntawm kev xaj thiab tswj cov khoom muag mus rau kev ua lag luam rau kev tswj cov neeg siv khoom thiab cov neeg ua haujlwm, lub ntsiab lus ntawm kev muag khoom yog lub hauv paus hub. rau kev ua lag luam.
POS software thiab kho vajtse ua ke muab cov tuam txhab nrog txhua yam cuab yeej uas lawv xav tau los txais cov kev them nyiaj nrov thiab tswj thiab nkag siab txog kev noj qab haus huv ntawm lub tuam txhab.Koj siv POS los txheeb xyuas thiab xaj koj cov khoom muag, cov neeg ua haujlwm, cov neeg siv khoom, thiab kev muag khoom.
POS yog lub ntsiab lus luv luv rau kev muag khoom, uas yog hais txog txhua qhov chaw uas muaj kev lag luam tuaj yeem tshwm sim, txawm tias nws yog khoom lossis kev pabcuam.
Rau cov khw muag khoom, qhov no feem ntau yog thaj chaw nyob ib puag ncig ntawm cov ntawv sau nyiaj ntsuab.Yog tias koj nyob hauv lub tsev noj mov ib txwm muaj thiab koj them tus neeg nqa nyiaj es tsis txhob muab cov nyiaj rau tus neeg saib xyuas, ces thaj tsam ntawm tus neeg tuav nyiaj kuj suav hais tias yog qhov chaw muag khoom. tib lub hauv paus ntsiab lus siv rau cov kev kawm ntaus golf: qhov twg tus golfer yuav khoom tshiab lossis dej qab zib yog qhov muag.
Cov khoom siv lub cev uas txhawb nqa qhov taw tes ntawm kev muag khoom yog nyob rau hauv qhov chaw muag khoom - lub kaw lus tso cai rau thaj chaw ntawd los ua ib qho chaw muag khoom.
Yog tias koj muaj lub xov tooj cua huab-raws li POS, tag nrho koj lub khw muag khoom tau dhau los ua qhov muag (tab sis peb yuav tham txog nws tom qab). Cov huab-based POS system kuj tseem nyob sab nraud ntawm koj qhov chaw nyob vim tias koj tuaj yeem nkag mus rau qhov system los ntawm nyob qhov twg vim nws tsis khi rau ib qho chaw server.
Raws li kev lig kev cai, cov txheej txheem POS ib txwm siv rau sab hauv, uas txhais tau hais tias lawv siv cov servers ntawm qhov chaw thiab tuaj yeem ua haujlwm tsuas yog hauv cov chaw tshwj xeeb ntawm koj lub khw lossis tsev noj mov.Qhov no yog vim li cas ib txwm siv POS systems-desktop computers, nyiaj ntsuab sau npe, luam ntawv txais nyiaj, barcode scanners. , thiab cov txheej txheem them nyiaj - txhua tus nyob ntawm lub rooj sab nraud thiab tsis tuaj yeem txav tau yooj yim.
Thaum ntxov 2000s, ib qho kev ua haujlwm loj tau tshwm sim: Huab, uas tau hloov pauv POS system los ntawm kev xav tau ntawm cov servers ntawm qhov chaw mus rau kev tuav sab nraud los ntawm POS software muab kev pabcuam. Nrog rau qhov tshwm sim ntawm huab-raws li kev cia thiab suav, POS thev naus laus zis tau coj mus tom ntej. kauj: mobility.
Siv huab-based servers, cov tswv lag luam tuaj yeem pib nkag mus rau lawv cov POS system los ntawm kev khaws cov khoom siv hauv internet (xws li lub laptop, desktop, ntsiav tshuaj, lossis smartphone) thiab nkag mus rau hauv lawv lub lag luam portal.
Txawm hais tias lub cev qhov chaw ntawm ib lub lag luam tseem ceeb heev, nrog huab-raws li POS, kev tswj ntawm qhov chaw tuaj yeem ua tau nyob txhua qhov chaw.Qhov no tau hloov txoj kev cov khw muag khoom thiab khw noj mov ua haujlwm hauv ntau txoj hauv kev, xws li:
Tau kawg, koj tuaj yeem sim siv cov ntawv sau nyiaj ntsuab yooj yim.Koj tuaj yeem siv tus cwj mem thiab ntawv los taug qab koj cov khoom muag thiab nyiaj txiag.Txawm li cas los xij, koj yuav tawm ntau chav rau tib neeg kev ua yuam kev yooj yim - dab tsi yog tias tus neeg ua haujlwm tsis nyeem ntawv. nqe tag kom raug lossis tsub tus neeg siv khoom ntau dhau?Koj yuav taug qab cov khoom lag luam li cas hauv txoj kev ua tau zoo thiab hloov tshiab?Yog tias koj khiav lub tsev noj mov, ua li cas yog tias koj xav tau hloov cov ntawv qhia zaub mov ntawm ntau qhov chaw nyob rau feeb kawg?
Lub point-of-male system tuav tag nrho cov no rau koj los ntawm kev ua haujlwm ua haujlwm lossis muab koj cov cuab yeej los ua kom yooj yim rau kev tswj hwm kev lag luam thiab ua kom tiav sai dua. Ntxiv rau kev ua kom koj lub neej yooj yim dua, niaj hnub POS systems kuj muab kev pabcuam zoo dua rau koj cov neeg siv khoom. muaj peev xwm ua lag luam, muab kev pabcuam rau cov neeg siv khoom thiab cov txheej txheem kev lag luam los ntawm txhua qhov chaw tuaj yeem txo qis kev them nyiaj thiab ua kom cov neeg siv khoom sai sai.Ib zaug ib tus neeg siv khoom tshwj xeeb rau cov khw muag khoom loj xws li Apple, tam sim no muaj rau txhua tus.
Lub mobile huab-based POS system kuj coj ntau txoj hauv kev muag khoom tshiab, xws li qhib lub khw muag khoom lossis muag ntawm kev ua lag luam thiab kev ua koob tsheej.Yog tsis muaj POS system, koj yuav nkim sij hawm ntau ntawm kev teeb tsa thiab kev sib haum xeeb ua ntej thiab tom qab. qhov xwm txheej.
Txawm hais tias hom kev lag luam, txhua qhov chaw muag khoom yuav tsum muaj cov haujlwm tseem ceeb hauv qab no, uas tsim nyog rau koj xav txog.
Cashier software (los yog daim ntawv thov nyiaj ntsuab) yog ib feem ntawm POS software rau cov neeg txais nyiaj.Tus neeg txais nyiaj yuav ua qhov kev sib pauv ntawm no, thiab cov neeg siv khoom yuav them rau qhov kev yuav khoom ntawm no.Qhov no kuj yog qhov uas tus neeg txais nyiaj yuav ua lwm yam haujlwm ntsig txog kev yuav khoom, xws li raws li kev thov nyiaj txo lossis ua cov khoom xa rov qab thiab rov qab thaum xav tau.
Qhov no yog ib feem ntawm qhov point-of-male software sib npaug yog khiav raws li ntsia software ntawm lub desktop PC lossis tuaj yeem nkag tau los ntawm txhua lub vev xaib browser hauv cov txheej txheem niaj hnub no.Kev tswj hwm software suav nrog ntau yam kev tshaj lij uas tuaj yeem pab koj nkag siab zoo dua thiab ua haujlwm ntawm koj. kev lag luam, xws li kev sau cov ntaub ntawv thiab kev tshaj tawm.
Hauv kev tswj cov khw muag khoom hauv online, lub khw muag khoom lub cev, kev txiav txim kom ua tiav, cov khoom muag, cov ntaub ntawv, cov neeg siv khoom thiab cov neeg ua haujlwm, dhau los ua cov khw muag khoom yog qhov nyuaj dua li qhov qub.Tej yam muaj tseeb rau cov tswv tsev noj mov lossis cov neeg ua haujlwm golf. Ntxiv rau cov ntaub ntawv thiab kev tswj xyuas cov neeg ua haujlwm, kev xaj online thiab evolving tus cwj pwm ntawm cov neeg siv khoom yog siv sij hawm heev.Kev tswj hwm kev lag luam software yog tsim los pab koj.
Kev tswj hwm kev lag luam ntawm cov tshuab POS niaj hnub no yog qhov zoo tshaj plaws xav txog kev tswj xyuas kev ua haujlwm ntawm koj lub lag luam. Yog li ntawd, koj xav kom POS koom ua ke nrog lwm cov ntawv thov thiab software siv los khiav koj lub lag luam.Qee qhov kev sib koom ua ke ntau dua muaj xws li email marketing thiab accounting.Through kev sib koom ua ke, koj tuaj yeem khiav lag luam ntau dua thiab muaj txiaj ntsig vim tias cov ntaub ntawv sib koom ntawm txhua qhov kev pab cuam.
Ib qho kev tshawb fawb ntawm Deloitte Ntiaj Teb tau pom tias thaum kawg ntawm 2023, 90% ntawm cov neeg laus yuav muaj lub xov tooj smartphone uas siv qhov nruab nrab ntawm 65 zaug hauv ib hnub. Nrog rau kev nthuav dav hauv Is Taws Nem thiab qhov tawg ntawm cov khoom siv smartphones los ntawm cov neeg siv khoom, ntau lub zog POS tshiab. thiab cov yam ntxwv tau tshwm sim los pab cov khw muag khoom ywj pheej muab kev sib cuam tshuam omni-channel kev yuav khoom.
Txhawm rau ua kom lub neej yooj yim dua rau cov tswv lag luam, mobile POS cov chaw muab kev pabcuam pib ua cov txheej txheem them nyiaj sab hauv, tshem tawm txoj haujlwm nyuaj (thiab muaj feem pheej hmoo) cov txheej txheem them nyiaj thib peb los ntawm qhov sib npaug.
Qhov zoo ntawm cov tuam txhab lag luam yog ob npaug.Ua ntej, lawv tuaj yeem ua haujlwm nrog lub tuam txhab los pab lawv tswj lawv cov lag luam thiab nyiaj txiag.Qhov thib ob, tus nqi yog feem ntau ncaj qha thiab pob tshab tshaj li cov neeg thib peb.Koj tuaj yeem txaus siab rau ib qho kev sib pauv rau txhua txoj kev them nyiaj, thiab tsis muaj Tus nqi qhib lossis tus nqi txhua hli yuav tsum tau ua.
Qee tus neeg muab kev pabcuam POS tseem muab kev koom ua ke ntawm cov kev pabcuam ncaj ncees raws li cov ntawv thov mobile.83% ntawm cov neeg siv khoom tau hais tias lawv muaj feem ntau yuav cov khoom lag luam los ntawm cov tuam txhab nrog cov kev pabcuam ncaj ncees-59% ntawm lawv nyiam cov khoom raws li mobile apps.strangeness?Tsis yog tiag.
Cov ntaub ntawv siv rau kev siv cov kev pabcuam ncaj ncees yog qhov yooj yim: qhia koj cov neeg siv khoom tias koj muaj nuj nqis rau lawv txoj kev lag luam, ua rau lawv txaus siab thiab rov qab los.Koj tuaj yeem muab nqi zog rau lawv cov neeg siv khoom rov qab nrog feem pua cov luv nqi thiab lwm yam kev tshaj tawm uas tsis muaj rau cov pej xeem. Qhov no yog txhua yam hais txog kev tuav cov neeg siv khoom, uas yog tsib npaug qis dua tus nqi ntawm kev nyiam cov neeg siv khoom tshiab.
Thaum koj ua rau koj cov neeg siv khoom xav tias lawv txoj kev lag luam tau txais txiaj ntsig thiab tsis tu ncua pom zoo cov khoom lag luam thiab cov kev pabcuam uas ua tau raws li lawv cov kev xav tau, koj yuav ua rau lawv tuaj yeem tham txog koj txoj kev lag luam nrog lawv cov phooj ywg.
Niaj hnub nimno taw tes-ntawm-muag systems tuaj yeem pab koj tswj koj cov neeg ua haujlwm los ntawm kev taug qab cov sijhawm ua haujlwm yooj yim (thiab los ntawm kev tshaj tawm thiab kev muag khoom, yog tias muaj). cov hauj lwm xws li them nyiaj thiab teem caij.
Koj lub POS yuav tsum tso cai rau koj los teeb tsa kev tso cai rau cov thawj coj thiab cov neeg ua haujlwm. Nrog rau qhov no, koj tuaj yeem tswj tau leej twg tuaj yeem nkag mus rau koj lub POS rov qab thiab leej twg tuaj yeem nkag mus rau pem hauv ntej kawg.
Koj kuj tseem tuaj yeem teem sijhawm ua haujlwm rau cov neeg ua haujlwm hloov, taug qab lawv cov sijhawm ua haujlwm, thiab tsim cov ntaub ntawv qhia txog lawv qhov kev ua haujlwm ntawm kev ua haujlwm (xws li saib tus lej ntawm cov kev lag luam uas lawv ua tiav, qhov nruab nrab ntawm cov khoom ntawm ib qho kev sib pauv, thiab qhov nruab nrab tus nqi sib pauv) .
Kev txhawb nqa nws tus kheej tsis yog qhov tshwj xeeb ntawm POS system, tab sis kev txhawb nqa zoo 24/7 yog ib qho tseem ceeb heev rau cov neeg muab kev pabcuam POS.
Txawm hais tias koj lub POS yog qhov yooj yim thiab siv tau yooj yim, koj yuav ntsib teeb meem ntawm qee qhov taw tes.Thaum koj ua qhov no, koj yuav xav tau 24/7 kev txhawb nqa los pab koj daws qhov teeb meem sai.
Pab pawg txhawb nqa POS feem ntau tuaj yeem tiv tauj hauv xov tooj, email, thiab kev sib tham nyob. Ntxiv nrog rau kev txhawb nqa raws li xav tau, kuj xav txog seb tus neeg muab kev pabcuam POS puas muaj cov ntaub ntawv txhawb nqa, xws li webinars, video tutorials, thiab txhawb cov zej zog thiab cov rooj sab laj uas koj tuaj yeem tham nrog lwm tus neeg muag khoom uas siv qhov system.
Ntxiv rau cov haujlwm tseem ceeb POS uas muaj txiaj ntsig zoo rau ntau lub lag luam, kuj tseem muaj cov software taw qhia ntawm kev muag khoom tsim rau cov khw muag khoom uas tuaj yeem daws koj cov teeb meem tshwj xeeb.
Lub omnichannel kev ua lag luam pib nrog qhov yooj yim-rau-xav saib cov khw muag khoom online uas ua rau cov neeg siv khoom tshawb fawb cov khoom.Qhov tshwm sim yog tib yam yooj yim hauv khw kev paub.
Yog li ntawd, ntau thiab ntau cov khw muag khoom tau hloov mus rau cov neeg siv khoom tus cwj pwm los ntawm kev xaiv lub xov tooj ntawm tes POS uas tso cai rau lawv khiav lag luam lub cev thiab khw muag khoom e-lag luam los ntawm tib lub platform.
Qhov no ua rau cov khw muag khoom los xyuas seb lawv puas muaj cov khoom lag luam hauv lawv cov khoom muag, txheeb xyuas lawv cov khoom muag hauv ntau qhov chaw hauv khw, tsim tshwj xeeb xaj ntawm qhov chaw thiab muab cov khoom thauj hauv khw lossis xa ncaj qha.
Nrog rau kev txhim kho cov neeg siv khoom siv thev naus laus zis thiab kev hloov pauv ntawm cov neeg siv khoom coj tus cwj pwm, mobile POS systems tau tsom mus rau kev txhim kho lawv cov peev xwm muag omni-channel thiab plooj thaj tsam ntawm online thiab hauv khw muag khoom.
Siv CRM hauv koj lub POS ua rau nws yooj yim dua los muab cov kev pabcuam tus kheej-yog li tsis hais leej twg nyob rau hnub ntawd, cov neeg siv khoom tuaj yeem xav tias zoo dua thiab muag ntau dua.Koj cov ntaub ntawv POS CRM tso cai rau koj los tsim tus kheej profile rau txhua tus neeg siv khoom. Hauv cov kev teeb tsa no cov ntaub ntawv, koj tuaj yeem taug qab:
CRM database kuj tso cai rau cov khw muag khoom los teeb tsa lub sijhawm tshaj tawm (thaum kev nce qib tsuas yog siv tau nyob rau hauv ib lub sijhawm, cov khoom txhawb nqa yuav rov qab los rau nws tus nqi qub).
Cov khoom muag yog ib qho nyuaj tshaj plaws kev ntsuas tus cwj pwm uas tus neeg muag khoom ntsib, tab sis nws kuj yog qhov tseem ceeb tshaj plaws vim tias nws cuam tshuam ncaj qha rau koj cov nyiaj tau los thiab cov nyiaj tau los. ua kom luv luv ntawm cov khoom muaj txiaj ntsig.
POS systems feem ntau muaj kev tswj xyuas cov khoom lag luam muaj zog uas ua kom yooj yim rau cov khw muag khoom yuav, txheeb, thiab muag cov khoom muag.
Nrog rau kev soj ntsuam cov khoom muag hauv lub sijhawm tiag tiag, cov khw muag khoom tuaj yeem ntseeg tau tias lawv cov khoom muag hauv online thiab lub cev cov khoom lag luam yog qhov tseeb.
Ib qho ntawm qhov zoo tshaj plaws ntawm lub xov tooj ntawm tes POS yog tias nws tuaj yeem txhawb nqa koj txoj kev lag luam los ntawm ib lub khw mus rau ntau lub khw.
Nrog rau POS system tsim tshwj xeeb rau kev tswj hwm ntau lub khw, koj tuaj yeem sib xyaw cov khoom muag, cov neeg siv khoom thiab cov neeg ua haujlwm tswj hwm txhua qhov chaw, thiab tswj hwm koj lub lag luam tag nrho los ntawm ib qho chaw.Cov txiaj ntsig ntawm kev tswj ntau lub khw muaj xws li:
Ntxiv nrog rau kev soj ntsuam cov khoom muag, kev tshaj tawm yog ib qho laj thawj loj tshaj plaws los yuav cov khoom muag khoom muag.Mobile POS yuav tsum muab ntau yam kev qhia ua ntej los muab kev pom rau koj hauv ib teev, txhua hnub, txhua lub limtiam, txhua hli, thiab txhua xyoo ntawm lub khw. Cov ntawv ceeb toom no muab rau koj nkag siab tob txog txhua yam ntawm koj txoj kev lag luam thiab pab koj txiav txim siab paub los txhim kho kev ua tau zoo thiab muaj txiaj ntsig.
Thaum koj txaus siab rau cov ntaub ntawv sau ua ke uas tuaj nrog koj lub POS system, koj tuaj yeem pib saib cov kev txheeb xyuas kev sib koom ua ke siab heev-koj tus kws kho mob POS tej zaum yuav muaj nws tus kheej cov kev tshuaj ntsuam xyuas qib siab, yog li koj paub tias nws yog tsim los ua koj cov ntaub ntawv. .Nrog tag nrho cov ntaub ntawv thiab cov ntawv ceeb toom, koj tuaj yeem pib optimizing koj lub khw.
Qhov no tuaj yeem txhais tau los ntawm kev txheeb xyuas cov neeg muag khoom zoo tshaj plaws thiab tsis zoo tshaj plaws kom nkag siab txog cov kev them nyiaj nrov tshaj plaws (credit cards, debit cards, checks, mobile phones, etc.) yog li koj tuaj yeem tsim kev paub zoo tshaj plaws rau cov neeg yuav khoom.
Post lub sij hawm: Jan-04-2022